Like many large metro areas, Joann’s has started putting the large “super” type stores in my area. I like to go there and buy fabric, though for most other Joann’s purchases, I go to the less crowded store closer to my home. Our big Joann’s store has a space that is rented to a local machine dealer, who sells two major brands of machines in that space.
Yesterday, while in the big store buying fabric and thread to make some t-shirts (a post on that later), I overheard the following exchange in the rented area …
Sales lady – As you can see, this is the top of the line machine. You will never need another machine!
Customer – So, if I buy this machine, it won’t be obsolete in 13 years?
Sales lady – Absolutely not! These machines are built to last. And the technology is the latest, so it will still be in top working order in 13 years! (I got dirty looks from the sales lady when I laughed at that one)
Customer – So, for $9,000 I get all of this? Including the software?
Sales lady – Yes! Isn’t that a great deal?
Customer – Does this price include upgrades?
Sales lady – Yes! You won’t find another deal like this anywhere!
Well, let’s hope that’s true.
I really hate it when I overhear conversations like this, because I know the sales person is there to, well, make a sale. But I hate seeing someone taken for a ride, particularly a $9,000 ride. When the customer asked how long the sale would last and the sales lady walked away, I slipped over and suggested that the customer do a little research on the internet, not least because $9,000 for the machine she was looking at was NOT a good deal, and it hasn’t been the top of the line for two generations.
But really, I couldn’t believe it when she asked if the machine would be obsolete in 13 years and the sales lady said with a straight face that it wouldn’t be. Seriously?? Let’s get real here, folks … if you buy a computer today, do you expect it to be obsolete in 13 years? Yes?? Then why in the name of all that is good and holy would you have a different expectation about a sewing machine that is, in fact, a COMPUTER? You may still be able to use it, and it may work just fine. But it will, indeed, be obsolete. Let’s try not to be naive here.
Furthermore, before buying anything that costs so much, be sure you do all your research on the internet. Look at the company’s website to ensure that you’re getting what the dealer is telling you the product actually is supposed to do and be (in this case, the whole top of the line thing). Read reviews and comments about the product you’re interested in buying. Take into consideration how many complaints there are about it, as well as the satisfied customers, and then try to balance the two. If there are problems, read about the customer service the person received – how long did repairs take, did they fix the problem and did that resolution satisfy the customer.
Educate yourself on every aspect of your purchase. In this particular case, the sales lady told the customer that the embroidery/digitizing software costs $2500 and that future upgrades are included. I know the software is expensive, but I am positive from my own experiences that the upgrades are not free. And, there are other options that are considerably less expensive that will do the same thing – and the upgrades for them ARE free, or nearly so.
And finally, don’t rely on brand name to tell you “all you need to know” because in this day and age, brand name means almost nothing. In every single category, consumers are finding that brand names they trusted 20, 30, 50 years ago are not the same quality they’ve been in the past. From slow cookers to sewing machines to cars, there are few products that haven’t seen changes in their quality – both good and bad. Take the time to become familiar with the current quality of a product before buying it.
I have two sewing machines that cost me several thousand dollars and I’m satisfied with both, but I did my homework and made sure I was getting not only a good product, but companies that would stand behind the purchases. I’ve not been disappointed, though had I gone with the brand the woman in Joann’s was considering, I surely would have been, based on the reports from customers around the world. Do the research, and THEN make your decision. Don’t be blinded by the fancy looks, the bright colors or the claims of a sales person. Decide on the features you need and avoid impulse purchases. But once you do make a decision and you get that nice new machine home, send me photos so I can drool with you!