It’s difficult to believe that we’re standing at the cusp of another new year. It seems like only last week that I was wondering what the new year would bring, and what I’d be doing after being laid off from the job I’d held for the previous six years. Little did I know, expect or imagine that I would be where I am today. While others may not agree with me, I think that this year has been an amazing journey and a lot of fun, and I’m glad I’ve been able to shift gears and find something new to do that I truly enjoy.
I’ve learned a lot about how to run a business, and what I’m good at (the creativity of coming up with new products) and what I need to work on (dealing with people who ask questions designed to either stump me, make me feel or look stupid, or people who have ideas about handmade soaps that are incorrect). I’m better at talking to people than I thought I was, but Chris excels at it. Both of us being somewhat anti-social, that was a big concern for me, but we’ve both handled it quite well, and Chris exceptionally well. But to be honest, that man can do ANYTHING he sets his mind to, so I shouldn’t be so surprised at how well he does with salesmanship. I’ve also learned that I cannot please everyone – a difficult concept for me when I first started out, but less difficult as time goes on.
“Do you have Sandalwood soap?” (“Not right now, but I am thinking of adding it because I get asked for it a lot.”)
“I bought this soap from you last year, but you don’t seem to have it now.” (“It wasn’t me, but maybe we can find something else you like even better.”)
“Are all of your soaps vegan?” (“No, I like the fluffy lather I get from using lard, but let me show you which soaps are vegan.”)
“I’m looking for all natural soap; is your soap all natural?” (“There is no such thing as ‘all natural’ soap, but here are some that don’t have fragrance oils in them.”)
And so forth and so on.
The single biggest issue I’ve had is running out of stock and not having some of my most popular fragrances all the time. In our defense, I’ve made about 50 or so different soaps over the last nine months, and I didn’t know starting out what was going to be a big seller and what wouldn’t be. We took half of July and the whole month of August off from shows, and set about making soaps for the fall. We had NO idea that we’d run out of all of that soap in September! I mean, we just did not expect that sort of response. I’ve tried cutting back the number of soaps we have in our “core line up” but the reality is, every time I take a soap off the table, we either get requests for it, or our sales slip. We never do as well when we’re out of our best selling soap, Pride & Joy, for example, as when we have it. But we see almost an equal slip when we’re out of Born to be Wild and In the Air Tonight. I am currently working on building up stock for all of our soaps, and it’s going to take a while. The plan is to make four batches of each soap, and when we start selling the third batch, to make another two to four batches, depending on how quickly it seems to be selling. I also think that a big reason why we do so well at most shows is because we do offer a large variety of soaps, so we’ve decided to have at least 20 different types of “core” soap at each show, as well as a few seasonal soaps. Start looking for some Valentine’s fragrances coming in the next couple of weeks, along with some St. Patrick’s and Easter soaps to follow very shortly. I am also expanding our regular line of lotions and creams, and I will be making them in larger batches so they’re always available.
But what about the embroidery side of the business, you may be wondering.
Well, I’ve learned a lot there, too. I need to get more items done and photographed well to put them on the website. In addition, I will be adding some new things like place mat sets, table runners, small quilts and the like (it is, after all FABRIC arts). It will take time to get all this stuff done, but as it’s completed, I’ll take photos and post them on the website. And don’t forget – this side of the business is completely customizable, so you can contact me at any time to request something and I can make it for you.
I’m learning about website design. Earlier this month, I transferred my hosting from eHost to Shopify. There are a couple of reasons for this, but most importantly was that I wanted the shopping experience to be fun and pleasant for my customers. I’m still working on it – I have photos that need to be taken and I’m not completely thrilled with the way the site looks right now. But I’m no webmaster, so I’m having to learn a little at a time, while trying to run the business, and do the books for both my business and Chris’s business. I could work 20 hours a day and still not get everything done I need to do, but I’m trying. If you know anyone who can do a killer website who might want to barter for soap or custom embroidery, let me know. 😉
Finally, I would like to take this opportunity to thank every one of you who has purchased soap and/or embroidery from me over the last nine months. To be perfectly honest, I’ve put a LOT of applications/resumes out there to go back to work, and no one is beating down my door to hire me. This business HAS to be successful, and 2017 is the year it needs to be successful. So every time someone buys something from me, and every time they come back, or they tell me just how much they love something I made, it is just the most incredible feeling in the world. I never want that to change, because I enjoy it so much. So, head on over to the website and make me feel good by placing an order. 😉 If you do, I’ll give you a 15% discount off your $20 order; just use coupon code EOY15 at the checkout. At $50, you get free shipping, too! This offer is only good until Saturday, January 7, 2017, so don’t wait. Order now and make sure you get the items you really want.
Our first show for 2017 will be the Second Saturday show at Parkgate Community Church in Pasadena, so make plans to stop by and pick up some fabulous handmade soap!
Happy New Year, everyone. May 2017 be everything you want it to be!