I’m writing this post with mixed feelings. On the one hand, I’m ready to make a few changes in my life. On the other hand, I am not happy that those changes need to be made. And in any case, I’m frustrated and I feel like I’m bouncing from place to place, throwing things against the wall to see what sticks. As a result, I feel like my attention is split, my efforts are not focused, and my bank account is quickly being depleted.
A year ago, I started Old Fashion Soap Co., with the idea that I could take my tried and true soap making skills and turn them into a viable business. I had all these illusions of grandeur, of becoming The Next Big Thing in the cosmetic industry, and growing my business in to an empire of epic proportions. Of course, I didn’t expect this to happen overnight (or in a year’s time), but I did expect to be doing a little better than I am by this time. Still, we are building brand recognition, and our customers love our soaps. We’re getting that prized repeat customer, and that makes me very happy. Looking back, I realize it wasn’t very realistic of me to expect big things in a short period of time. I have never given up hope that one day, this little business can sustain our financial needs. But I have, on several occasions, lost my focus, mostly in an attempt to gain more sales in a short period of time.
In August of last year, I purchased an embroidery machine, primarily because my machine guy told me that people are “making six figures!” with their embroidery businesses. And that might be true, but this machine is not really conducive to that. A single head, single needle machine doesn’t turn out items fast enough for me to make six figures while also running a soap business. I started out by setting up the embroidery business independent of the soap business, but then combined them in a fit of frustration over paperwork and administrative tasks. That was a huge mistake, I know now. It has confused my customers, confused my potential customers, and, I think, diluted my target audience for each of the two lines. The biggest issue, however, is that the embroidery just doesn’t sell like I’d hoped it would. It really has become a financial drain on my business.
Last month, I purchased a heat press for a few reasons. One, I think that my target customer will like heat press items far more than they will embroidered goods. Two, I would like to be able to do more than just t-shirts and hoodies – I really would like to be able to offer some gift type items to my customers that are unique, customizable (I probably made that word up) and fun. And finally, I am tired of looking for things I want and not being able to find them. It’s annoying, and I want to create them myself since I can’t find a place to buy them. But you know … I really didn’t want to add yet another line to an already schizophrenic business. I know, you’re thinking, Let’s cut to the chase here, Jill. What are you trying to say? Well, here it is …
For the very last time, I’m making a change in my business structure. I’m separating Old Fashion Soap Co., out into its own company once again. There are caveats, however. I will be discontinuing the wax line once I’m sold out of what I currently have in stock. We will be offering soaps (bar and liquid), lotions, creams and lip balms. The product lines will be easy, simple and fluid, i.e., the scents may not always be the same, or everything may not always be available. There will be some “core” items that we will always try to have in stock, but there will be a bit of fluctuation, too. If you want an old favorite, we can and will make it for you, but it will take about a month for you to receive it (potentially longer if we have to order an ingredient in for it). But for the most part, the line up we have now will continue on, even if it’s not in stock every day.
I am setting up a new business for the t-shirts, gifts and other fun things. It’s called Heat Wave Designs, and I’m in the process of setting up a page on Facebook for it. There will be a website, and we will be at shows (even if it’s part of the OFSC booth). I also intend to set up an Etsy page for the company, even though I do believe that Etsy is over-saturated. To begin with, I will offer mugs, coaster sets, and t-shirts, and maybe a couple other things as I find them. I encourage you to follow the page on Facebook, even as I’m just getting started, because there could be some rockin’ deals on things that don’t work out exactly as I had planned. LOL But I think I’m on the right track; check out these items I’ve been doing lately …
I will also be offering customized items so you can give gifts that are unique and fun, like photo mugs and coasters.
As for the embroidery, I haven’t quite figured that out, but at this point, I will still be offering embroidered monograms and a few items like the fishing cooler. One of the things I realized was that even though I was trying to give people more choices in the way I set up my current website, the reality is that people just found it confusing. So whatever it is I decide to do, I will definitely be addressing that issue by offering a particular t-shirt with a specific design. The only options will be color and size, and even the color selection might be reduced a bit.
These changes will start appearing soon. You can still use the same link to get to the website, but in the end, it will be more of a gateway to the two completely separate and different sites. Sometimes, I guess we have to learn by doing and failing, and this was a heck of a lesson. I really hope that you will check out both businesses, and that you will consider supporting small business by purchasing from one when it makes sense. And as a final plug for Old Fashion Soap, you should totally check out the website, because our May special is four bars of soap for $20. That’s just $5 a bar, and it’s a great value (most of my customers say their average bar lasts four to six months).
I am also looking for a job at this point, so if you know someone who needs a great all-round person, or a good cost manager, let me know.
Finally, I want to thank all of you for sticking with me through the last year. When I got laid off last year, I think I said that it was going to be a new adventure, and it has certainly been that. Your support has meant a lot to me, and I am grateful for all the kind words, the emails and messages that I’ve received. Thanks for everything, y’all!